\\\"it sounds good but what\\\'s the catch?\\\"

\\\"she eased the ball-shaped doodad back into its socket\\\"
\\\"there may be some great new gizmo around the corner that you will want to use\\\"

\\\"he would stoop to any device to win a point\\\"
\\\"it was a great sales gimmick\\\"
\\\"a cheap promotions gimmick for greedy businessmen\\\"